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Monday, January 27
 

6:00pm

Registration, NETWORKING & Sponsor Presentations
Grab a drink, some canapes and your badge to meet the other attendees & sponsors before our sessions kick off!

This evening is always a hit, providing the unique opportunity to network with like-minded who share a passion for storytelling.
As an invitation to wedding & corporate film-makers, cinematographers and photographers, we will be providing drinks while you socialise and listen to our introductions from our upcoming presenters.

Registration for the EDU 2014 will also be done. 

Our event is proudly sponsored by Canon, Rode, Kayell, John Barry, Red Giant, DP Slider, The Music Bed and proudly supported by the Australian Cinematographers Society & The Australian Institute for Photography.


Monday January 27, 2014 6:00pm - 9:00pm
Sydney City RSL Club 565 George Street, Sydney
 
Tuesday, January 28
 

9:00am

Keynote Speaker Day 1 - Abraham Joffe

ABRAHAM JOFFE SPEAKING ON:

 

Re-defined: Shooting weddings in 4K – our experiences dissected.

Includes 4K workflow - capture, manage and post production. Other considerations when moving to ultra-resolution.

 

Selling the dream: How to effectively meet and book couples.


Destination weddings
: Our lessons learnt from covering over a dozen internationals.

 

Innovation: How re-invention can help propel your brand.

 

Diversity: How untitled film works has diversified to become a wedding, corporate, documentary studio.

Including case studies for recent commercials, African wildlife projects and working for Canon.


Speakers

Tuesday January 28, 2014 9:00am - 12:00pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

1:00pm

Keynote Speaker Day 1 - Ray Roman
Make Money with Upgrades - How to Up-Sell Your Clients After the Wedding Day

There's more ways to make money with a wedding than just shooting and editing a film. I'll outline how I earn more $ by offering my clients ways to add more to their final product and appeal to that emotional high they're still riding when the wedding is over.

- Offer a longer films without spending hours more editing
- Design and print easy movie posters and sell them for big bucks
- Custom digital delivery and upgraded packaging
- Selling your raw footage. Should you do it?

Speakers

Tuesday January 28, 2014 1:00pm - 3:00pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 1 Workshop - Option Abraham Joffe
Limited Capacity full

Timelapses: How to produce killer time lapses to insert WOW-factor to your productions. 


Speakers

Tuesday January 28, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 1 Workshop - Option Ray Roman
Limited Capacity seats available

Let's Talk Business

TBC

Speakers

Tuesday January 28, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

5:30pm

The Editor's Challenge
The Editors Challenge is back !!  

Put your fast editing skills to the test!  This competitive event is open to all who have registered and features some AWESOME prizes.  

Previous prizes from our sponsors have included: Canon 5D3 kit, Lowel lighting kit, Manfrotto tripods, Portable Cobra Crane and much more !!

Gotta be in it to win it :) 

Tuesday January 28, 2014 5:30pm - 8:15pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000
 
Wednesday, January 29
 

9:00am

Key Note Speaker Day 2 - Ray Roman

Making BAD situations GOOD

Many people would think that I work in a perfect world...the truth is that I don't!

Even the most expensive weddings that I film sometimes may have horrible lighting conditions and bad audio.

 

The truth is that I'm prepared for even the worst of situations. Making BAD situations GOOD is my speciality. It's really our responsibility to ensure we're getting what we need (or at least try to). I'd say that at least 80% of the time, I'm in a good situation because I've put myself in that situation (never accepting a bad situation). 

I'm going to show you how it's done!!!


Speakers

Wednesday January 29, 2014 9:00am - 12:00pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

1:00pm

Key Note Speaker Day 2 - David Watson
Start Creating Marketing That Works

This presentation will introduce and explain the latest marketing ideas and trends and show how you can use them in your own business to reach the clients you want to work for.

 Presentation Overview:

·       Content Marketing

o   What it is and why it’s important

o   How to develop engaging marketing content that your customers will love

§  Use your own resources and creative talents

§  Develop multiple pieces of marketing from one project

o   Channels to use to make sure your target customers see your marketing

§  How to change the message for each channel

o   Measuring for ROI

§  Making sure that your marketing creates value

·       SEO

o   Latest changes and trends ensuring your website and content gets seen and ranks highly

·       Social Media

o   Latest changes, trends and channels to use to engage your audiences

 


Speakers

Wednesday January 29, 2014 1:00pm - 3:00pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 2 Workshop - Option Abraham Joffe
Limited Capacity seats available

A guided tour of Untitled's studio with Abraham Joffe.

Visit Untitled Films home base in North Sydney with Abraham who will talk about how he runs his very successful studio and share many tips and insights into running an awesome video business.

Speakers

Wednesday January 29, 2014 3:30pm - 5:30pm
Untitled Films Studio North Sydney

3:30pm

Day 2 Workshop - Option Matthew Scott
Limited Capacity seats available

LIGHTING FOR BEAUTY, STRENGTH and anything in-between. * Mixing light (natural and other) * Types of lights * Shaping and controlling light * Creating a look

Speakers

Wednesday January 29, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 2 Workshop - Option Ray Roman
Limited Capacity seats available

Lets Talk Business


TBC

Speakers

Wednesday January 29, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

6:45pm

Cinematographer Style

Screening of the film - Cinematographer Style: The Art & Craft of Filmmaking

110 of the world's top cinematographers discuss the art of how and why films look the way they do.


Wednesday January 29, 2014 6:45pm - 9:00pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000
 
Thursday, January 30
 

9:00am

Keynote Speaker Day 3 - Wil Paredes
This presentation will focus on how some facets of a photography business can help you improve your own wedding film production business.

Filmmakers and Photographers share a lot of common ground when working with their respective mediums, and my aim is to share with you the aspects of my business that will give you tools that you can use immediately after attending this session.

- Lighting, various types of lighting, how it affects how people look - Posing, posing women, posing men, posing couples

- How to set up a multishooter business, the pro's the con's. How to maintain it - Your Brand. I have a really interesting Brand exercise that will help the audience understand how to refine the message of their company's brand as well as increase the perceived value. This is probably the most engaging part of the talk and I feel confident about ending on my talk on this (as I know the multishooter part MIGHT come across a little dry for some)


Speakers

Thursday January 30, 2014 9:00am - 11:00am
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

11:15am

Keynote Speaker Day 3 - Matt & Katie Ebenezer
Run a Rockin’ Business, Live the Life You Want, Make a Difference

If you're saying any of the following, there's a good chance you're going to love our talk at EDU2014:
- Why aren't I getting more enquiries?
- I'm getting enquiries, but why aren't I booking them?
- I know what I want to achieve, but how do I make it happen?
- I'm overwhelmed and I don't know where to start.
- I wish I could attract the type of clients that I'd really love to work with.
- My business is doing ok, but I want to take it to the next level.
- I'm stuck in a rut and need some motivation and inspiration!

The challenge for photographers and videographers is that when things aren't going well in our business, it's often so overwhelming to know where to start to fix the problems. In our talk we're going to teach you a problem-solving framework so that you can run a rockin' business that gives you the time and money to live the life you want to live.

We'll also share the work we've been doing in Cambodia and Nepal. Our goal is to inspire you to seek out stories that matter and engage in personal projects that make a difference.

Bio: Matt and Katie Ebenezer are a husband and wife photographer team. At the end of 2005 … they met, started dating, got engaged and then married ... all within 3 months!

Matt quit his day job 3 days before the wedding. Katie quit hers 3 months after the wedding. Since then, they've run multiple successful businesses, including Matt's video production company, Katie's studio-based family portrait business, a combined wedding photo+video business called Shadowplay … and now Matt and Katie Photographers, a documentary wedding photography business.

Matt and Katie divide their time between shooting weddings, teaching photographers, and traveling the world using their cameras to raise awareness and financial support for various charities, causes and non-profits, including ones in Nepal and Cambodia


Thursday January 30, 2014 11:15am - 1:15pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 3 Workshop - Option Matt & Katie
Limited Capacity seats available

Venturing into photography? What do you need to know? What do clients want?

In this practical hands-on workshop we'll answer all your photography related questions. We'll also cover our approach to posing couples and how we get them to interact in a fun and natural way.


Thursday January 30, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 3 Workshop - Option Matthew Scott
Limited Capacity full

POST PRODUCTION POWER. Transforming good into amazingly good. * Knowing what to look for... * Re-framing and stabilization * Controlling colour and clarity * The extra mile

Speakers

Thursday January 30, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

3:30pm

Day 3 Workshop - Option Wil Paredes
Limited Capacity seats available

Posing & Lighting practical workshop (applicable for both photo + video)

This Practical session will demonstrate how Wil (and Saxon Cole Photography) looks for lighting, applies lighting appropriately for the subject as well as posing them during a photo shoot.

Wil will walk you through a photo shoot in and around the local surrounds and demonstrate how the methods covered in the lecture presentation can impact the images he creates.

Speakers

Thursday January 30, 2014 3:30pm - 5:30pm
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000