Registration for the EDU 2014 will also be done.
Our event is proudly sponsored by Canon, Rode, Kayell, John Barry, Red Giant, DP Slider, The Music Bed and proudly supported by the Australian Cinematographers Society & The Australian Institute for Photography.
ABRAHAM JOFFE SPEAKING ON:
Re-defined: Shooting weddings in 4K – our experiences dissected.
Includes 4K workflow - capture, manage and post production. Other considerations when moving to ultra-resolution.
Selling the dream: How to effectively meet and book couples.
Destination weddings: Our lessons learnt from covering over a dozen internationals.
Innovation: How re-invention can help propel your brand.
Diversity: How untitled film works has diversified to become a wedding, corporate, documentary studio.
Including case studies for recent commercials, African wildlife projects and working for Canon.
Timelapses: How to produce killer time lapses to insert WOW-factor to your productions.
Making BAD situations GOOD
Many people would think that I work in a perfect world...the truth is that I don't!
Even the most expensive weddings that I film sometimes may have horrible lighting conditions and bad audio.
The truth is that I'm prepared for even the worst of situations. Making BAD situations GOOD is my speciality. It's really our responsibility to ensure we're getting what we need (or at least try to). I'd say that at least 80% of the time, I'm in a good situation because I've put myself in that situation (never accepting a bad situation).
I'm going to show you how it's done!!!
This presentation will introduce and explain the latest marketing ideas and trends and show how you can use them in your own business to reach the clients you want to work for.
Presentation Overview:
· Content Marketing
o What it is and why it’s important
o How to develop engaging marketing content that your customers will love
§ Use your own resources and creative talents
§ Develop multiple pieces of marketing from one project
o Channels to use to make sure your target customers see your marketing
§ How to change the message for each channel
o Measuring for ROI
§ Making sure that your marketing creates value
· SEO
o Latest changes and trends ensuring your website and content gets seen and ranks highly
· Social Media
o Latest changes, trends and channels to use to engage your audiences
Screening of the film - Cinematographer Style: The Art & Craft of Filmmaking
110 of the world's top cinematographers discuss the art of how and why films look the way they do.
- Lighting, various types of lighting, how it affects how people look - Posing, posing women, posing men, posing couples
- How to set up a multishooter business, the pro's the con's. How to maintain it - Your Brand. I have a really interesting Brand exercise that will help the audience understand how to refine the message of their company's brand as well as increase the perceived value. This is probably the most engaging part of the talk and I feel confident about ending on my talk on this (as I know the multishooter part MIGHT come across a little dry for some)