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Wednesday, January 29 • 1:00pm - 3:00pm
Key Note Speaker Day 2 - David Watson

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Start Creating Marketing That Works

This presentation will introduce and explain the latest marketing ideas and trends and show how you can use them in your own business to reach the clients you want to work for.

 Presentation Overview:

·       Content Marketing

o   What it is and why it’s important

o   How to develop engaging marketing content that your customers will love

§  Use your own resources and creative talents

§  Develop multiple pieces of marketing from one project

o   Channels to use to make sure your target customers see your marketing

§  How to change the message for each channel

o   Measuring for ROI

§  Making sure that your marketing creates value

·       SEO

o   Latest changes and trends ensuring your website and content gets seen and ranks highly

·       Social Media

o   Latest changes, trends and channels to use to engage your audiences



Wednesday January 29, 2014 1:00pm - 3:00pm PST
Sydney Mechanics School of Arts Level 1, 280 Pitt St Sydney NSW 2000

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